Vika
BESPOKE MUSIC & SOUND,
HANDCRAFTED
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MUSIC & SOUND PRODUCTION
Creative direction
CONSULTING
I OFFER A RANGE OF BESPOKE SERVICES TO ELEVATE YOUR
BRAND THROUGH SOUND.
From music & sound production to creative direction and sonic strategy, I collaborate with brands to craft unique, immersive sonic experiences. With a deep understanding of how sound shapes brand identity, I help brands tell their stories and engage their audiences, leaving a lasting impact through sound.
MUSIC & SOUND
PRODUCTION
Bespoke music or licensed tracks from a catalogue, tailored specifically for your project or campaign.
I'M A COMPOSER AND CREATIVE DIRECTOR SPECIALIZING IN DISTINCTIVE SONIC IDENTITIES
FOR GLOBAL BRANDS.
Before founding Wishbone Studio, I spent almost six years at Q Department’s New York studio, contributing to campaigns for brands such as Audi, BMW, Google, and Hennessy, and more. Some of these spots aired during the Super Bowl and received recognition from AICP and Shots. Earlier in my career, I assisted legendary Balkan composer Goran Bregović in Belgrade. I hold a PhD in Music Composition from UCLA.
Born on Super Bowl Sunday and raised playing the piano, I found a natural home in the world of advertising. I love helping brands connect through music, sound design, and immersive sonic experiences such as spatial audio. My process is guided by a love of storytelling and research, and strongly rooted in intuition.
Story of the week
Sonic Strategy: Checklist
This checklist is designed to help brands quickly assess their sonic needs and identify which elements are essential for their identity and campaigns. Use it to guide your decisions about when and where sound will make the most impact on your brand.
They Did What: Apple
Apple’s use of music and sound extends far beyond simple sonic cues. They have created a sonic ecosystem that’s inextricably linked to their brand, product design, and user experience. Every sound—whether in an ad, on a device, or part of an interaction—is meticulously designed to enhance the emotional connection between the user and the product, making sound a key part of Apple’s success.
They Did What: Balenciaga
From custom soundscapes in stores to avant-garde compositions for runway shows and ad campaigns, Balenciaga uses music not just as background but as an active, vital part of its storytelling. This approach underscores the brand’s boundary-pushing ethos and its deep understanding of how sound can amplify its visual and conceptual narratives.
How to Choose the Right Sonic Strategy for Your Brand
A Sonic strategy involves the intentional and strategic use of sound and music to create a unified sonic identity for a brand across all touchpoints. By integrating sound holistically, Sonic strategy strengthens emotional connections, enhances brand recall, and deepens customer engagement.